Destination Services — Stability and key trends in the EMEA corporate housing market

Recent updates in the EMEA corporate housing market highlight stability despite minor fluctuations in specific regions. Short-term rentals for tourism remain under scrutiny in major European cities, but professionally managed corporate housing is stable and in demand for relocations and business travel. Development is constrained in cities like Amsterdam and Copenhagen due to strict regulations and green building requirements, limiting new capacity.

Current corporate housing market overview in key EMEA cities:

• Aberdeen: Accommodation pricing ranges from $159 to $265. The market remains stable with no change in rental levels, though booking volumes are slightly down, reflecting stabilisation after an early 2024 surge in the energy sector.
• Amsterdam: Pricing for accommodations typically falls between $178 and $360. Regulatory pressures and limited new developments are constraining the market, but booking volumes are on the rise.
• Berlin: Accommodation pricing ranges from $195 to $320. Capacity is balanced, with demand meeting supply.
• Copenhagen: Pricing varies from $150 to $347. The market has seen a slight drop in prices but increased demand, driven by strict green building codes limiting available supply.
• Dubai: Accommodation rates range from $183 to $380. Despite the highest occupancy rate in six years, there is still good availability, making it an appealing option for corporate housing.
• Dublin: Pricing falls between $155 and $250. Demand has levelled off as new properties enter the market, keeping prices stable.
• London: Accommodation rates range from $235 to $450. Volumes are starting to increase, but capacity remains balanced, keeping the market stable.
• Munich: Pricing varies from $145 to $250. The market is optimistic about future growth, although demand for larger units is growing faster than supply.
• Paris: Accommodation pricing ranges from $212 to $320. Both pricing and business-related activity have stabilised post-Olympics, returning to normal levels.
• Vienna: Pricing generally falls between $165 and $245. There have been no significant external factors affecting the market.
• Zurich: Accommodation rates range from $185 to $330. Booking volumes have also decreased compared to the previous quarter.

Strategic recommendations for businesses:

1. Plan relocations early: In markets with limited new builds, like Amsterdam and Copenhagen, early booking is essential to avoid capacity bottlenecks.
2. Monitor Dubai’s market: High occupancy rates in Dubai suggest strong demand, but businesses can still secure housing without immediate price pressures.
3. Adjust financial planning: Factor in generally stable ADRs across most markets, with only slight increases in high-demand areas like London.
4. Leverage stable markets: Paris and London show post-event recovery, providing a stable environment for relocations and business travel.

Understanding these market dynamics will help manage potential disruptions and minimise financial impacts on your Global Mobility programme.

Fruzsina Hodson
Senior Manager Group Destination Services
Santa Fe Relocation
fruzsina.hodson@santaferelo.com